How to Optimize Your Digital Presence as a Home Services Provider
The way people are researching and hiring their home service providers has changed significantly since the turn of the century. Customers who intend to let a stranger into their home are doing more research than ever before, and they are turning to the web to find the information they’re after.
What these customers want to find is a trustworthy, reputable provider. They want to see a professional, high-quality website, plenty of five star reviews, and they want an easy way to get in touch to schedule services or ask additional questions.
Whether they’re looking for a heating and air company, and electrician, a general contractor, or a plumber, people want to know that they’re working with a well-respected local professional before they buy. Because many of your customers’ first interaction with you will be on the web, that’s where you’ll need to focus on creating your image.
We’ve worked with home service companies of all sizes to improve their image online, manage their web-based marketing assets, and generate more sales by helping them get listed in their most critical directories. In this article, we’re going to discuss the most important elements of digital marketing for home service providers.
Web Design & Development for Home Service Companies
Your company's website is the most important marketing asset you have. Customers who are considering doing business with you will be measuring your website against your competitors’. They’ll read about your company philosophy, judge the quality of your previous work, and seek out reviews from your past customers.
Your website is a place where you can give your customers the information they’re looking for while showing off the best parts of choosing to work with you. You can highlight reviews from your most satisfied customers, show off your best work, and tell them all about who you are and what your company is all about. You’ll be able to connect and build trust with your potential customers every time they interact with your brand.
If you want to focus on your digital presence, your business website is the first place you’ll need to look. If your website is outdated, or you never had one to begin with, it’s time to invest. It’s the foundation from which all your other digital marketing efforts can be launched.
Home Services SEO
Most people’s first interaction with local businesses occurs online. When they need something, they Google it. If you want to get more business in your local area, or are expanding into neighboring areas, you’ll need a strong search engine presence.
First, you’ll need to create relevant, well-written content and web copy targeting your most valuable searches. There’s also a whole bunch of technical stuff you can do that will improve Google’s ability to read and understand your website, ensuring it can rank you for appropriate searches.
Our best advice is to work with an experienced SEO professional. While it's not impossible to learn about how Google crawls, indexes, and ranks websites and take measures to improve your website’s performance, it sure takes a lot of time - something most business owners just don’t have.
Improve Your Business Listings
Another way to improve search engine performance is by getting listed in the dozens of business directories that Google trusts. Google pulls information about your company from all over the web to determine that you are active, reputable, and open for business. Google doesn’t want to show its users a company that went out of business last year but never took their website down, for example.
To establish that you’re a valid contender for the first page, you’ll need to be listed in the various directories that Google trusts. This is a lot of work, with many of the directories requiring you to open an account, validate your email address, and manually enter contact information, business hours and other information about your company.
If Google finds a lot of contradictory or outdated information about your company across the web, it's going to prefer to rank your competitors which are showing more consistent and reliable information.
Enroll in Home Services Programs
Home services programs like Amazon Home Services (AHS) give local companies another avenue to earn business directly through already well-established and popular web platforms.
These programs allow you to generate more business without making a significant investment in your own digital assets. While you shouldn’t rely solely on these services, it’s a great way to fill in any “gaps” in your schedule without paying for advertising or aggressive SEO strategies.
Usually you’ll need to verify your business with the platform, submit some paperwork, and await approval. Once everything is set up you’ll get pre-paid jobs directly which will help keep your schedule full.
For many companies this is an incredibly easy way to generate more business, with the only real hurdle being the enrollment process. Click here to learn more about home service program enrollment.
Generate More Leads and More Sales Online
If you are a home services provider, it’s critical that you be able to reach local, qualified customers online. In order to do that, you’ll need to invest in your website, search engine optimization, business directory listings, and home Services program listings.
While all of these can be improved on your own, you’ll save a ton of time and headache by consulting with professionals who specialize in web-based marketing. Of course, if you want more information about how you can increase your leads and sales on the web, you can feel free to give APN a call.
We’ve partnered with all types of home service providers to design and develop their websites and fill out their business listings. Plus, we work with them to ensure they are listed on Amazon Home Services and other platforms that will allow them to generate more business directly. Just give us a call for more information.